The Bottom of the Barrel in Advertising


there's no boobies here!What does this ad have to do with sword fighting, medieval jousting, or men in armor? Not a whole heck of a lot. I thought about making a bad reference to long staffs being involved but thought better of it.

The only thing this ad does is get the 14 year old boy in me excited. Boobies have nothing to do with the game. And any 14 year old boy looking to join the game and see lots of women in lingerie roaming the plains is going to be VERY disappointed.

All this shows is that the folks at Evony are so desperate for business that they have gong to the very very bottom of the advertising barrel searching for game players. Is this a symptom of “these troubled economic times” or is just the product of some juvenile ad creator? I can’t tell you. I can tell you this, though, it is a sign of an advertising plan that has lost all good sense.