Twitter Needs to Define Itself


"Come on Dave, don't you get it?"The biggest problem with Twitter is that you can not easily define what it’s good for. What does it do? What are the benefits of using it? Why should I sign up? WHAT’S THE BIG DEAL?????

When I talk to people about being on Twitter the first thing they tell me is “I don’t get it.” I try to explain it to them but even then they don’t really GET it. I usually break it down like this:

1. It’s a great way to get help quickly from other people if you’re stuck or need to know something.

2. It’s a great way to connect directly with your customers and build relationships with them.

It’s not a great socialization tool unless you make the initial connection and then bring it over to an IM tool. DM is ok, but it’s not fast or really efficient. If you want to get a message out fast to a bunch of people then Twitter is a good way to do it through the use of hash tags or if you have a large following. Other then that, what does Twitter do? How does it benefit you? What is is good for?

Witness the now classic clip of Kevin Spacey trying to explain Twitter to David Letterman and see how tough it can be to explain a still geeky toy like Twitter to Joe Clickpack. Plus, share your tips for explaining Twitter, your frustrations, and how Twitter works for you in the comments!